Jeff Bernard founded Bernard Watch in 1990, and in the 15 years since its inception he has bought and sold thousands of the world's most prestigious timepieces. Because he specializes in high-end Swiss wristwatches, Jeff has learned first-hand the attributes that should be present in a high quality wristwatch.

Jeff has traveled extensively to Europe and Asia to study craftsmanship and design, and in 2003 he retained a team of professionals who produce some of the most popular and best selling brands on the market. Together, they spent more than a year refining concepts and engineering before beginning production in late 2004.

The Avier line echoes the time-honored designs that have endured for generations, and this deference to the past is combined with the best technology currently on the market to create a series of modern classics.